A document that describes the entrepreneur's idea, the market problem, proposed solution, business and revenue models, marketing
strategy, technology, company profile, competitive landscape, as well as financial data for coming years. The business plan opens with a brief
Some key areas include:
- Executive Summary
The executive summary is a snapshot of a business plan as a whole and touches on a company profile and goals.
- Market Analysis
Market analysis determines the attractiveness of a market, both currently and in the future. Organizations evaluate a future market by gaining an understanding of evolving opportunities and threats by studying, among other areas, market size (current and future), market trend, market growth rate, and
market profitability as they relate to that organization's own strengths and weaknesses.
- Company Description
This section answers the questions: What do you do? What differentiates your business? Which markets do you serve?
- Organization & Management
A description of an organization and its management structure
- Marketing & Sales
This section covers the marketing and sales strategy.
- Financial Projections
If a company needs funding, providing financial projections to back up your request is critical.